The main objective with 3D Bookshelf was to capture the romance of reading and the experience of actually holding a real book in your hands.
We wanted to give the reader the sensation of having a physical book as opposed to an eBook. With 3D Bookshelf you can see a 3D representation of each book. Each book can be opened and closed in 3D and you can leaf left to right and right to left in full 3D.
We felt that the current batch of eBook readers left a lot of room for improving on that aspect of the reading experience.